Pratt Reed | CHIEF Executive officer
Pratt’s background in community development and master planning spans over the past seventeen years. With this, his knowledge of the real estate market and its ongoing growth in the Lowcountry is unsurpassed.
Upon obtaining his degree from Clemson University, Pratt began his career in 2001 as a Sales Associate for The Cliff Communities in Greenville, South Carolina. A year later he was hired as the Sales Executive for Berkeley Hall, a Reed Group community here in Bluffton, South Carolina. Pratt remained in this role over the next few years with the company, contributing to the development of Hampton Lake in 2006. In 2013, after continual success as a top Sales Executive, he became Vice President of The Reed Group. In the immediate years following, Pratt launched The Reed Group’s newest community, May River Preserve, while continuing to manage the development operations, sales and marketing of Hampton Lake.
Recently, in 2017, Pratt became Chief Executive Officer of The Reed Group. His magnetic personality and passion to create is what sets him apart from most developers. It is difficult to find someone like Pratt, with an energetic management style and who cultivates such a close-knit family environment within his company.
As a husband and father of three children, Pratt resides with his family here in Bluffton, South Carolina. He continues to carry on the prestigious Reed Group name, while managing and developing the company to explore new strategic ventures.
John Reed | founding partner
John Reed has been involved in the development of premier properties in the greater Hilton Head area for over 30 years. His efforts have encompassed over $400 million in development and $800 million in sales.
Over the course of his career, John has established an outstanding reputation within the real estate industry, as well as the marketplace. His extensive sales, marketing and development experience, comprehensive knowledge of the Hilton Head area, commitment to the environment, professional relationships, and keen sense of vision have made him one of today’s premier developers of residential club communities.
John began his successful real estate career in sales and marketing with the Sea Pines Company in 1973. As a founding partner of Lighthouse Realty in 1976, he helped develop it into one of South Carolina’s largest real estate sales and marketing organizations. After selling the company in 1981, John founded and served as general partner of The Delta Group, which became one of the area’s largest developers of residential properties.
In 1989, John assembled the land, and began the development of, Colleton River Plantation, the first of his five communities in Bluffton, South Carolina, just off of Hilton Head Island. This bold, successful move help make Bluffton the fastest growing town in South Carolina and opened up the amenities of Hilton Head Island to thousands of new residents.
Chris England | vP of sales and marketing
Chris England leads the Reed Group’s sales and marketing efforts and serves as Broker in Charge for the company’s two real estate brokerages. With over 12 years of industry experience, Chris has focused his post-military real estate career in master planned communities across the Southeast.
Chris graduated with a Bachelor of Science degree in Business Management from the United States Air Force Academy and served for 12 years as a commissioned officer, both on active duty and as a reservist, at a number of stateside and overseas duty locations. He began in amenitized community sales with one of the largest residential resort developers in the Southeast. In 2009, he was selected to assemble a team and launch a from-scratch sales & marketing program for a failed 6,200-acre equity fund asset in North Carolina, bringing sales from zero to 59 in just 24 months.
In his leadership role at Reed Group, Chris directs a dedicated team of licensed Sales Executives along with marketing and sales staffs to achieve revenue goals and manage 300+ annual sales transactions and $80M+ in sales volume annually. He oversees all brokerage operations, the development and execution of marketing and sales strategies, planning, recruiting and training.
As a partner in Reed Group’s consulting services, he merges strong analytical and creative skills to develop market-proof solutions for clients. He brings specific industry expertise in emerging digital marketing technologies, neighborhood concepting, product segmentation, market positioning and strategic planning.